Dheeraj Santosh Kollipara — Lzy Lad

Creative Director — Marketing, Social & Brand Campaigns

nagadheeraj.kollipara@gmail.com +91 89856 21250 linkedin.com/in/lzylad behance.net/lzy_lad Guntur, Andhra Pradesh, India

Profile

Creative director who has run content strategy for a platform across 30+ countries, delivered digital marketing and social campaigns for clients including GMR Airport Hyderabad and Vivaha Bhojanambu, and driven a new Goa hostel to 'Best Hostel of Goa' on HostelWorld and Booking.com within three months. I run the full loop — copywriting, content strategy, campaign concept, and the assets — and I automate the parts that shouldn't need a human, which is how a ₹0-ad-spend campaign turned over ₹14 lakh in two weeks.

Proof of Work

₹0 ad spend → ₹14 lakh WhatsApp campaign in 2 weeks (#GiveNowGetLater)
Two apps won #2 in their category in India's #AtmanirbharBharatApp Contest — YourQuote (Social) and Imumz (Health)
~40% internal process automation, Jagriti Yatra (700 riders, core team of 7)

Experience

2012 – present Founder & Creative Technologist (Freelance)

Lzy Lad / Lzy Labs

14+ years across design, graphics, media, art, technology, science and AI, delivering creative solutions and strategies.
Brand identity, creative campaigns (static, motion, 360°), generative/psychedelic art, VJ sets, projection mapping, live AR painting for concerts.

2022 Core Team — Design, Communications & Programming

Jagriti Yatra (700-participant national train journey)

Automated roughly 40% of internal operational process across a distributed national team.

2017 – 2018 Creative Head

YourQuote (social writing platform, 30+ countries)

Led content strategy and creative direction for a writing platform with presence across 30+ countries; won #2 in the Social Apps category of India's #AtmanirbharBharatApp Contest.

2017 Visualizer, Designer, Copywriter, Photographer, Videographer

Ebani Advertising, Hyderabad

Delivered digital marketing, social media, content strategy and content creation for clients including Vivaha Bhojanambu and GMR Airport Hyderabad.

2017 Digital Relations Manager (Intern)

Happy Panda Hostel, Goa

Drove the hostel to 'Best Hostels of Goa' on HostelWorld and Booking.com within three months of launch, in its first season.

Skills & Tools

Writing & Content

Copywriting, content writing, storytelling, scriptwriting; Social media marketing, growth hacking.

Design

UX research, UI design, micro-interactions, prototyping; Figma, Adobe Creative Suite (Photoshop, Illustrator, After Effects); Graphic design, brand identity, illustration, mural/album art, print, merch & fashion; Web & app design, product, communication and game design.

Media Production

Motion graphics, animation; Video editing, VFX & CGI; Sound design and soundscaping; Photography, videography & cinematography; 360 content creation, Google Street View certified.

Automation & Growth

AI-assisted data cleaning & interpretation, data visualisation/dashboards; Multi-agent research systems, multi-agent orchestration; Agentic orchestration architecture & handover (consulting, not running); Browser automation via CDP, MCP tool servers.

Generative AI

ComfyUI, Stable Diffusion, diffusion video; Local open-source workflows for text, image, video, audio and 3D; Text-to-speech and speech-to-text pipelines; Vector graphics, web design, audio, 3D and Web Experience Design; Speech-to-text (faster-whisper, GPU), audio spectral analysis; 3D Gaussian Splatting, NeRF (training, editing); TouchDesigner, Meta Quest 3, WebXR.

Education & Logistics

B.E. Civil & Structural Engineering — Sri Chandrasekharendra Saraswathi Viswa Mahavidyalaya (SCSVMV), Kanchipuram, Tamil Nadu. 2012–2016, 8.3/10 aggregate.
English, Telugu, Tamil (functional).
Remote worldwide, or in-person anywhere in India. Flexible hours.
Lab: RTX 4050 (6GB VRAM) workstation with local model execution — labs and pipelines do not depend on external API availability.